{"id":2627,"date":"2021-05-04T10:14:47","date_gmt":"2021-05-04T10:14:47","guid":{"rendered":"https:\/\/whynotagency.com\/uncategorized-bs\/natasa-mitrovic-konteent-media-for-media-marketing\/"},"modified":"2021-05-28T08:30:43","modified_gmt":"2021-05-28T08:30:43","slug":"natasa-mitrovic-direktorica-konteent-media-za-media-marketing","status":"publish","type":"post","link":"https:\/\/whynotagency.com\/bs\/blog-bs\/natasa-mitrovic-direktorica-konteent-media-za-media-marketing\/","title":{"rendered":"Nata\u0161a Mitrovi\u0107, direktorica Konteent Media za Media Marketing"},"content":{"rendered":"

Izvor:<\/strong> media-marketing.com<\/a><\/span><\/p>\n

\u201eDok su moje kolege ushi\u0107eno aplicirale i dobijale poslove u vode\u0107im kompanijama \u0161irom svijeta, kao \u0161to su Amazon, Apple, Ikea i P&G, u mojim mislima je bio isklju\u010divo agencijski \u017eivot\u201c<\/span><\/p>\n

Pi\u0161u\u0107i nedavno tekst o njoj, portal <\/span>beautyby.ba<\/i><\/b> je u prvoj re\u010denici objavio: \u201eNeke osobe su predodre\u0111ene za velike \u017eivotne uspjehe, a upravo takva je mlada Nata\u0161a Mitrovi\u0107\u201c. Istina! Sa vrlo malo godina na le\u0111ima Nata\u0161a je uspjela zavr\u0161iti dva fakulteta, na jednom od najpresti\u017enijih univerziteta na svijetu uraditi magistarski, otvoriti agenciju u Banjaluci, dobiti investitora iz \u0160vajcarske koji sa njom ula\u017ee u otvaranje agencije u Cirihu i kupuje njenu u Banjaluci, pridobiti neke od najva\u017enijih banjalu\u010dkih klijenata i \u010dak prije mjesec dana ste\u0107i najva\u017eniju titulu u \u017eivotu \u2013 postala je mama. Ni ta \u010dinjenica nije usporila prili\u010dno munjevit razvoj njene karijere. Ovih dana priprema otvaranje kancelarije agencije <\/span>Konteent Media<\/i><\/b> u Sarajevu.<\/span><\/p>\n

Media Marketing: Ka\u017eete da je Konteent Media nastala iz Va\u0161e ljubavi prema marketingu i stvaranju sadr\u017eaja. Otkud ta ljubav i strast prema marketingu?<\/b><\/p>\n

Nata\u0161a Mitrovi\u0107<\/b>:<\/span>\u00a0 <\/b>Kada bih morala izdvojiti trenutak u kojem sam se zaljubila u marketing, ne bih to mogla. To nije bila slijepa ljubav na prvi pogled, nego ona prava koja nastaje i traje godinama. Jo\u0161 u srednjo\u0161kolskim danima sam znala da se \u017eelim baviti nekim vidom komunikacija, bilo da je u pitanju novinarstvo ili marketing. Upravo zbog toga sam i upisala studije iz komunikacija kroz koje je moja ljubav prema advertisingu postala stvarna i neraskidiva. Nisu me toliko odu\u0161evljavale kampanje kao kampanje, koliko efekat koji su one imale na prodaju, pona\u0161anje i mi\u0161ljenje kupaca. Odu\u0161evljava me kako razli\u010diti medijski i marketin\u0161ki potezi imaju uticaj na krajnjeg korisnika, ali i rast i pad prodaje proizvoda i usluga.\u00a0<\/span><\/p>\n

Media Marketing: Vrlo ste obrazovani za posao u advertisingu. Prvo ste studirali Media Communications u Be\u010du i \u017denevi. \u0160ta je ono klju\u010dno \u0161to ste nau\u010dili na tim studijama?<\/b><\/p>\n

Nata\u0161a Mitrovi\u0107<\/b>: Medijske komunikacije su zaista \u0161irok pojam, a to je ono \u0161to mi je trebalo tokom osnovnih studija. Da nau\u010dim, istra\u017eim i upoznam razli\u010dite oblasti medijskog i komunikacijskog svijeta.\u00a0 Imala sam priliku da u\u010dim o produkciji, <\/span>\u00a0advertisingu<\/span><\/i>, fotografiji, novinarstvu i\u00a0 <\/span>content marketingu<\/span><\/i> na potpuno druga\u010diji i savremeniji na\u010din. Moram priznati da sam iz svake oblasti stekla neophodno znanje, \u0161to mi danas itekako zna\u010di u agencijskom poslu jer se razumijem i u dizajn, produkciju i kreativu.\u00a0<\/span><\/p>\n

Media Marketing:<\/b> Nakon Be\u010da i \u017deneve odlazite na master studije u Madrid, na jedan od najpresti\u017enijih svjetskih univerziteta (IE University). U Madridu uspje\u0161no magistrirate na smjeru <\/b>Marketing and Corporate Communications<\/i><\/b>. Znanje ste\u010deno tamo je golemo, ali ga poku\u0161ajte sa\u017eeti u par re\u010denica.<\/b><\/p>\n

Nata\u0161a Mitrovi\u0107<\/b>: Odluka da odem na master studije u Madrid je bila jedna od najboljih odluka koje sam donijela u \u017eivotu. Znanje i iskustvo ste\u010deno tamo je rije\u010dima neopisivo. Mislim da kad bih po\u010dela pisati o svom iskustvu u Madridu, da bi se par re\u010denica veoma brzo pretvorilo u stranice jedne pove\u0107e knjige. Master program je tako osmi\u0161ljen da zapravo nemate osje\u0107aj da studirate ve\u0107 da radite za neku od vode\u0107ih svjetskih kompanija. Ispiti su bili prakti\u010dni, naj\u010de\u0161\u0107e u vidu projekata i prezentacija te pisanja radova. Imala sam priliku da radim i u\u010dim sa kolegama koji dolaze sa svih strana svijeta. U mojoj grupi, od nas 30, su bile prisutne 24 nacije. Raditi sa ljudima koji imaju potpuno druga\u010diji pogled na svijet, iskustvo, godine, prethodno ste\u010deno znanje i dolaze iz druga\u010dijih kultura je bio zaista pravi izazov, ali i blagoslov. Tako\u0111e, moram napomenuti da su profesori bili direktori i menad\u017eeri\u00a0 vode\u0107ih svjetskih kompanija i agencija kao \u0161to su <\/span>Future Brands<\/span><\/i>, <\/span>Satchi Satchi<\/span><\/i>, <\/span>Coca Cola<\/span><\/i>, <\/span>P&G<\/span><\/i>, <\/span>Nike<\/span><\/i>, <\/span>British Tobacco<\/span><\/i> te mnoge druge. U\u010diti od takvih stru\u010dnjaka je neprocjenjivo.\u00a0<\/span><\/p>\n

Media Marketing:<\/b> Tokom studija u Madridu morali ste donijeti odluku \u0161ta i gdje dalje. Imali ste mogu\u0107nost izbora: ili i\u0107i nazad u \u0160vajcarsku, ili se vratiti na Balkan i pokrenuti svoju agenciju koja \u0107e klijentima ponuditi druga\u010diji pristup i rezultate. Odlu\u010dili ste se za Balkan, vratili ste se u Banjaluku. Za\u0161to?<\/b><\/p>\n

Nata\u0161a Mitrovi\u0107<\/b>: Mogu\u0107nosti je bilo bezbroj, me\u0111utim, u mojoj glavi su postojale samo dvije. Jedna opcija je bila da idem za \u0160vajcarsku i na\u0111em posao u nekoj kompaniji,\u00a0 ili da se vratim ku\u0107i. U tom trenutku me ni\u0161ta nije vezalo za \u0160vajcarsku osim moje ljubavi prema toj zemlji i \u017eelji da \u017eivim i radim tamo. Dok su moje kolege ushi\u0107eno aplicirale i dobijale poslove u vode\u0107im kompanijama \u0161irom svijeta, kao \u0161to su <\/span>Amazon<\/span><\/i>, <\/span>Apple<\/span><\/i>, <\/span>Ikea<\/span><\/i> i <\/span>P&G<\/span><\/i>, ja sam imala jednu \u017eelju, a to je da ne radim za samo jedan brend, jednu kompaniju, nego da radim za vi\u0161e industrija i za vi\u0161e kompanija u isto vrijeme. U mojim mislima je bio isklju\u010divo agencijski \u017eivot. Shvatila sam da \u017eelim internacionalno znanje da primjenim u svojoj dr\u017eavi i da klijentima ponudim druga\u010diji pristup i kreativna rje\u0161enja. Nema mnogo osoba u svijetu marketinga kod nas koji, pored prakti\u010dnog znanja, imaju i formalno obrazovanje u sferi advertisinga. Tako\u0111e, shvatila sam da Balkan treba biti moje prvo odredi\u0161te i da kada na Balkanu postanem ajkula, onda mogu i\u0107i \u201cnazad\u201d u svijet da plivam u moru sa ostalim ajkulama.\u00a0<\/span><\/p>\n

Media Marketing: u Madridu ste upoznali profesora i investitora Patricka Cottinga koji je kao konsultant radio<\/b> za svjetski poznate brendove kao \u0161to su Rolex, IWC, UBS bank i prvi u \u0160vajcarskoj doktorirao na studijima iz Sponsorshipa i Event managementa.<\/b> Kako je do\u0161lo do toga da investira u va\u0161u ideju da otvorite agenciju u Cirihu i Banjaluci gdje \u0107ete raditi za inostrane klijente anga\u017eiraju\u0107i kreativce iz Bosne?<\/b><\/p>\n

Nata\u0161a Mitrovi\u0107<\/b>: Patricka sam upoznala pred kraj studija, upravo kada sam donijela odluku da se vra\u0107am ku\u0107i i da pokre\u0107em agenciju. Patrick je primijetio da na pauzama izme\u0111u predavanja dok su druge kolege u kafeteriji, ja vadim rokovnik u kojem pi\u0161e <\/span>ZdraviJa<\/i><\/b> i po\u010dinjem da radim. Posmatrao je to danima i onda mi je pri\u0161ao i pitao \u0161ta ja to radim. Ispri\u010dala sam mu za svoj portal <\/span>ZdraviJa<\/i><\/b> (<\/span>www.zdravija.com<\/span><\/a>), prvi portal u regionu za promociju zdravlja i zdravih \u017eivotnih stilova. Patrick se odu\u0161evio konceptom i rekao \u201cJa to \u017eelim u \u0160vajcarskoj\u201d. Kazala sam mu da je <\/span>ZdraviJa<\/span><\/i> moja prva ljubav i prvi projekat, ali da ne \u017eelim da se bavim isklju\u010divo tim. Objasnila sam mu da planiram da se vratim ku\u0107i i otvorim agenciju i kada tamo uspjem da \u0107u se uputiti nazad ka \u0160vajcarskoj i Evropi. Iako je tada bio spreman da investira isklju\u010divo u njema\u010dku verziju <\/span>Zdravije<\/span><\/i>, sada <\/span>BesserMe<\/i><\/b>, Patrick je saslu\u0161ao moj plan i vidio prostor za saradnju. Shvatio je da \u0161vajcarskim klijentima mo\u017eemo pru\u017eiti izvrsna kreativna rje\u0161enja za mnogo bolji bud\u017eet. To je ujedino postao i na\u0161 USP (unique selling proposition). Nakon nekoliko mjeseci odlazim za Cirih gdje otvaramo agenciju koja tada kupuje moju postoje\u0107u kompaniju u BiH (sada Konteent Media). Tako se ra\u0111a grupacija <\/span>Konteent Media<\/i><\/b>, sa headquarterom u Cirihu, na \u010dijem \u010delu kao CEO i ve\u0107inski vlasnik sam ja.\u00a0<\/span><\/p>\n

Media Marketing:<\/b> Patrick je radio na organizaciji svjetski poznatih evenata kao \u0161to su Formula 1 i FIFA. Mogu li se neka od tih iskustava prenijeti u Konteent Media?<\/b><\/p>\n

Nata\u0161a Mitrovi\u0107<\/b>: Naravno! Uvijek se savjetujemo kada je u pitanju organizacija doga\u0111aja, ali i kada pravimo i radimo na\u00a0 projektima koji zahtjevaju <\/span>sponsorship.<\/span><\/i> \u010cesto su njegovi prijedlozi i ideje \u201cispred\u201d na\u0161eg vremena ali to i jeste poenta, da budemo pioniri u preno\u0161enju svjetskih znanja i iskustava.<\/span><\/p>\n

Media Marketing: Va\u0161 po\u010detni cilj nakon osnivanja Konteent Media bio je raditi uglavnom\u00a0 za \u0161vajcarske klijente. \u0160irenje na tr\u017ei\u0161tu Bosne i Hercegovine vam nije bilo prioritet. Ipak, nakon izvjesnog vremena promijenili ste tu odluku. Za\u0161to?<\/b><\/p>\n

Nata\u0161a Mitrovi\u0107<\/b>: Upravo tako. Kada sam se vratila u BiH\u00a0 uvidjela sam veliki prostor na tr\u017ei\u0161tu i shvatila da klijentima mogu ponuditi bolja rje\u0161enja i druga\u010diji pristup od onih koja oni imaju trenutno. Sude\u0107i po broju klijenata koje <\/span>Konteent Media<\/span><\/i> ima izgleda da sam bila u pravu.\u00a0<\/span><\/p>\n

Media Marketing: Predstavite nam ukratko Konteent Media agenciju, njenu strukturu, ko su klijenti itd.<\/b><\/p>\n

Nata\u0161a Mitrovi\u0107<\/b>: <\/span>Konteent Media<\/span><\/i> agenciju \u010dini, prije svega, tim sjajnih ljudi, onih pravih i iskrenih osoba koje vam znaju popraviti i najte\u017ei dan, i zbog kojih imate \u017eelju da nasmijani idete u kancelariju svaki dan. Osim \u0161to su to sjajne osobe velikog srca, to su i vrhunski marketing stru\u010dnjaci, kreativci, dizajneri, digitalci. Kao \u0161to sam ve\u0107 i spomenula, broj klijenata raste iz dana u dan, a neki od na\u0161ih zadovoljnih klijenata su <\/span>Gazprom<\/span><\/i>, <\/span>Banjalu\u010dka pivara<\/span><\/i>, <\/span>Esensa<\/span><\/i>, <\/span>Persen.ba<\/span><\/i>, <\/span>X Express<\/span><\/i>, <\/span>Tr\u017enica Banja Luka<\/span><\/i>, <\/span>Sava Semberija <\/span><\/i>te mnogi drugi.\u00a0<\/span><\/p>\n

Media Marketing: \u0160ta govore rezultati nakon tri godine? I da li je Patrick, kao investitor, zadovoljan?<\/b><\/p>\n

Nata\u0161a Mitrovi\u0107<\/b>: Rezultati govore da smo na pravom, uzlaznom putu. Kako vrijeme odmi\u010de tako posti\u017eemo sve bolje rezultate, kako kreativne tako i ekonomske. <\/span>Konteent Media<\/span><\/i> postaje sve prepoznatljivija agencija u regionu. Patrick je itekako zadovoljan, ali naj\u010de\u0161\u0107e sa velikim upitnicima iznad glave jer ga uvijek iznenadi kako se brzo stvari izde\u0161avaju na Balkanu i kako brzo napredujemo. Te\u0161ko mu je razumjeti na\u0161 mentalitet i na\u010din rada, ali uspjevam da mu to pribli\u017eim najbolje \u0161to mogu ( uz \u0107evape i \u010da\u0161icu rakije <\/span>).\u00a0<\/span><\/p>\n

Media Marketing: Ovih dana otvarate i kancelariju u Sarajevu, \u0161irite se. Imate ve\u0107 neke klijente, ili se tek pripremate da ih regrutujete?<\/b><\/p>\n

Nata\u0161a Mitrovi\u0107<\/b>: Tako je, ovih dana otvaramo i kancelariju u Sarajevu. Mi ve\u0107 godinama poslujemo sa klijentima iz Sarajeva jer su centrale svih ve\u0107ih kompanija u Sarajevu. Svakako, imaju\u0107i u vidu rast u broju\u00a0 klijenata i samu ekspanziju agencije, ovo je bio sasvim logi\u010dan korak.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Izvor: media-marketing.com \u201eDok su moje kolege ushi\u0107eno aplicirale i dobijale poslove u vode\u0107im kompanijama \u0161irom svijeta, kao \u0161to su Amazon, Apple, Ikea i P&G, u mojim mislima je bio isklju\u010divo agencijski \u017eivot\u201c Pi\u0161u\u0107i nedavno tekst o njoj, portal beautyby.ba je u prvoj re\u010denici objavio: \u201eNeke osobe su predodre\u0111ene za velike \u017eivotne uspjehe, a upravo takva… Continue reading Nata\u0161a Mitrovi\u0107, direktorica Konteent Media za Media Marketing<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[41],"tags":[],"yoast_head":"\nNata\u0161a Mitrovi\u0107, direktorica Konteent Media za Media Marketing - Why Not Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whynotagency.com\/bs\/blog-bs\/natasa-mitrovic-direktorica-konteent-media-za-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nata\u0161a Mitrovi\u0107, direktorica Konteent Media za Media Marketing - 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